I'm a London-based marketing professional with experience across both in-house teams and agencies. I bring the strategic thinking, commercial awareness and hands-on delivery, whether that's as part of your team, on a contract basis or as a marketing lead.
Every business is different, so I adapt to the role that's needed. That might mean shaping marketing strategy and supporting senior decision-making, delivering the creative and technical aspects of campaigns, or managing agencies and coordinating internal teams. More often than not, it's a combination of all three.
My role is to make marketing simpler. I provide clear direction, take ownership of delivery, and coordinate the people and projects needed to keep everything moving forward.
I develop commercially focused marketing strategies that connect business objectives with the right audiences, channels and execution.
Articles and communications that build visibility and credibility, with my work published across leading industry websites and publications.
I develop and optimise campaigns across audience strategy, creative, conversion and performance analysis, including paid search and social media.
Improving organic visibility and rankings across search engines and AI-powered platforms, increasing discoverability, qualified traffic and audience reach.
I use marketing technology and CRM platforms to connect campaigns, data and customer journeys, improving efficiency, insight and marketing performance.
I create targeted email campaigns, segmentation strategies and CRM workflows designed to improve engagement and conversion rates.
Social media strategies and content that build visibility, engagement and credibility, particularly for B2B audiences.
Combining marketing expertise with technical skills to create effective websites using WordPress and modern web technologies.
I create visual assets, presentations and sales enablement materials that communicate complex ideas clearly and effectively.
The details matter, but they only matter when they contribute to the wider strategy and the outcome you're trying to achieve.
Plans change, platforms evolve and markets shift. The ability to adapt quickly is often the difference between failure and success.
I always look for ways to reduce repetitive work and free up time for the things that require creativity, judgement and strategic thinking.
Sometimes plans get derailed and assumptions are proven wrong. Having Plans B, C and D ready in advance, helps to get things back on track quickly.
Intuition is often right, but data provides the evidence to test it, uncover new opportunities and make better decisions.
The best marketing often starts with taking something complicated and finding a clear, accessible way to communicate what matters and why it matters.
"Asaf was our main marketing resource for a number of years. He is proactive, knowledgable and a pleasure to work with. He has consistently achieved results for us."
"Asaf has been my right hand at APERIO. He has been the deployment arm of our GTM strategies, owning digital media and social. If you need a digital marketing specialist, Asaf is your best choice!"
"Over the years Asaf re-developed our website, and led our design and CRM data management projects. He has proven to be valuable, dependable partner."
"Asaf really improved our lead-generation results. I can recommend him for marketing projects delivery, and design and web development work."
"Working with Asaf has been excellent. I'm really happy with the website and design work he created for us."
